That I’m a Mac ad campaign: is it a soap opera that will never go away?

Cult of Mac’s Pete Mortensen joins the chorus of those bored of the Mac’s long-running ad campaign:

Apple’s core Mac marketing campaign has become the one thing the Cupertino Collective can never allow itself to be: boring.Apple’s been here before. Switch had its (rather desperate) day. Think Different saved Apple during its darkest times. But … Get a Mac’s playful jabs are starting to make Apple look small. “Able to run Microsoft Office” isn’t news to anyone who could be swayed by a TV ad.

Hit the kids up with “play, create, study.” Make the personal computing equivalent of the iPod silhouette campaign: music, movement, eidetic swarms of data and art. It’s not a lifestyle, it’s your life. Mac.

I’d buy another one!

‘Get a Mac’ is Running Out of Gas [CoM]